Ever have trouble calculating the ROI of your event strategy? You aren't alone!

Event ROI can be difficult to track, but it shouldn't be. This cheat sheet provides the most important metrics you should be tracking throughout the event process to determine ROI.


Check out the Event ROI Cheat Sheet to learn how to track:

  • Cost Per Program Generated Lead
  • Pipeline Creation & Acceleration
  • Revenue Generated
  • Customer Retention
...for any event.

Complete the form to the right to view the cheat sheet!