The Complete Guide To Revenue Event Marketing

What is Revenue Event Marketing?

In an increasingly digital world, face-to-face still matters. In-person events are ranked as one of the most effective marketing tactics and companies are spending the majority of their marketing budgets on them.

But for events to stay effective, strategies need to change. To follow in the footsteps of Account-based Marketing, B2B events have to shift focus away from broad lead generation toward targeted pipeline creation and acceleration.


Revenue Event Marketing is a new approach that focuses on helping businesses build and accelerate pipeline to drive revenue through in-person events.

Check out The Complete Guide to Revenue Event Marketing to learn how to:

  • Get the right people in the room
  • Maximize in-person interactions
  • Drive follow-up and track revenue

Ready to drive more revenue from your events? Download the eBook today!

Revenue Event Marketing Guide